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The Large Professor
Deadbeat Dad

By John Berardi
First published at www.johnberardi.com, Oct 6 2003.

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I’m 29 years old, single, have never been married, and haven’t contributed an X or a Y toward the formation of any developing fetuses. As a result, there are no little JBs running around with massive eating-style dirty diapers to be changed, no JB-looking future businessmen needing to know how to best wear a necktie and dispense a manly handshake, and no JB-trained future NFLers needing new shoulder pads and a ride to football practice. But despite the absence of progeny, I do have quite a big family.

You see, about 15 months ago, Phil Caravaggio and I got together and formed JB.com, an online family, if you will. We started this family with the intention of providing some the best free information about health, training, nutrition, and supplementation on the web. We started this family with the intention of posting hundreds of articles, organized in a reader-friendly and logical manner, articles readers could come back to time and time again in an attempt to better their bodies and the bodies of those around them. We started this family with the intention of freely sharing the knowledge we’ve worked hard to attain with all those who might benefit from this knowledge. We started this family because we thought it would be oh so cool to be to have our own web site, a site that would reach lots of people with a message that we felt needed to be shared.

As a result of our intentions, over the last 15 months, our family has grown from one barely large enough to count on one hand to one barely able to be contained in a football stadium. In other words, our web site has become popular – real popular – and that’s because of you, and you, and you…(did I miss anyone?) Thanks to your willingness to share the great information we provide with your own friends and families, we now reach thousands of readers in over 30 countries.

But I do have to admit that over the last several months, I’ve been sort of a Deadbeat Dad.

That’s right, as many of you have undoubtedly noticed, I’ve been conspicuously absent from the site updates – not a Large Professor nor Q and A from JB’s quill in quite some time. Fret not, however. My inks have not dried up. Rather, I’ve been hard at work behind the scenes, laboring to improve the site.

Nevertheless, I still do feel some modicum of guilt for my absenteeism. No excuses are adequate. Sure, I could talk about all the time I’ve recently spent performing some novel research down at Yale University, all the hours I’ve spent analyzing and writing up my data so that I might finally earn the PhD, all the traveling I’ve been doing to promote JB.com and Science Link, and all the work myself and my head trainer, Carter Schoffer, have been doing to support our Science Link clients. Not to mention the regular plotting Phil and I do to ensure eventual world domination. But the reality is this: all excuses are flimsy. Commitments are made to be fulfilled, not to be glossed over with excuses. When you set out do so something, you come up with a plan and get it done.

To this end, Phil, Carter, and I have spent the last few months coming up with new ways to meet our commitment to our web family, deciding how to best renew our promise to differentiate our site from the hundreds of others out there. There is a glaring problem with the health and fitness industries of today -- one that no one wants you to know about. The problem is that while the number of sources for health, fitness, nutrition, and supplementation information grow exponentially, people don’t seem to be getting much fitter or healthier!

Sure, a large part of the industry devotes itself to distracting you with pretty pictures of fitness models and articles promising new strategies and better results accomplished with less work. Yes, quite a lot of the info out there ought to be tossed in the educational garbage dump. But be that as it may, solid info does exist, and much of it still cruises free of charge down the information superhighway. The knowledge – the truth! – is out there.

And yet, the critical question remains. Why the divorce between knowledge and result?

Well, for one, many people get confused when they are presented with a barrage of isolated facts, ideas and theories divorced from the context necessary to craft them into a comprehensive strategy. Outside of its proper context, good information often becomes unusable or detrimental. Points of minor importance often usurp points of great importance, and misunderstanding reigns supreme.

We aim to give you something different: comprehensive tools to help you eat healthier and improve your body composition and health profile – without requiring a degree in nutritional biochemistry and physiology to do so. In fact, our industry-leading consulting service does precisely that. Nothing is left to chance, and our results speak for themselves. We guarantee progress and deliver it, because we know that applied knowledge, when supervised and structured properly, brings the greatest possible results.

However, our site and our educational materials are also devoted to providing information that guarantees progress, and in renewing that commitment we’re planning some great things around here. So without further ado, here are some of the things you have to look forward to in the coming months.

For starters, by popular demand, we’ve decided to update the site biweekly rather than monthly. Readers have been clamoring for this since the inception of our site and we’re now prepared to give the masses what they want before an insurrection forms to storm Science Link Headquarters. This biweekly update strategy means more content each month, more useable tips, and more cutting-edge news while it’s still cutting-edge and hot off the presses.

You’ll also be excited to know that our new biweekly updates will offer more than just full-length articles. Rather, the biweekly updates will offer a generous sampling of feature article content, recipes, supplement reviews, book reviews, new product reviews, behind-the-scenes news, question and answer columns, text and audio interviews with the Science Link team, and more. And, of course, I’ll be penning much of the new content. Who’s your daddy?

But obviously a large part of the info-out-of-context problem can be attributed to the article format itself. So in addition to more frequent updates, we’ve also decided to offer a number of education packages, including VHS and DVD educational videos covering important nutritional topics, addressing relevant supplement topics, and providing workout strategies essential to success. These videos will feature some of my lectures and will run the gamut from the theoretical to the practical – we’ll hit the grocery store, the kitchen, the gym and the lab. Also, we’ll include numerous special guests including our pro athletes.

Also by popular demand, we’ll be starting our 2004 traveling road show, a seminar series hitting several major cities throughout the US and Canada. This series will provide attendees with important lectures and presentations in addition to small group learning experiences and even one-on-one consulting with me and the Science Link staff.

In the very near future, we’ll begin work on a new audio show and we’ll be working on a number of excellent books with some of the top health and fitness publishers – all with a mind to painting the bigger picture and putting the information back in its proper context.

Hopefully these new projects will provide more and more people with the ability to transform themselves from who they are now into who they wish to be. If you know individuals who need this type of information, refer them to our site right away. If you’re one of them, then send us an email at info@johnberardi.com and let us know how Science Link can help you bridge the gap between knowledge and results. Your feedback is critical. Let us know how we can help you. That’s what family is all about.